What’s the difference between businesses that thrive and those that seem to just survive? A sales and marketing plan that brings in a constant stream of new prospects and maximizes the value of existing customers and helps you identify your strongest leads.
Fact: Businesses who use marketing automation in their business see a 451% increase in qualified leads. Over 50% of businesses will use marketing automation in 2015 and beyond. It's an idea who's time has come.
Join Desiree Scales and Travis Campbell for this free, first-of-its-kind workshop as they share with you the principles of Lifecycle Marketing for Business—the seven steps thriving businesses are using right now to grow, nurture and retain valuable customers.This workshop is fully interactive. You will walk away with an actual workbook which will get you started in planning your own Lifecycle Marketing Campaign for your unique business.
DragonSearch CEO Ric Dragon and several Dragon community managers will conduct an interactive, open workshop designed to inspire, teach, and generate new ideas. Based on his latest book, “Social Marketology,” Ric will lead attendees through steps towards creating a workable and measurable social media strategy. You will learn about desired outcomes, audience segmentation, influencer research, brand voice development and action plan implementation. The workshop will be an informational and creative time…with a good bit of fun thrown in too! To learn more about the workshop, visit the DragonSearch Blog.
The rise of social media means that employees can become engaged with their customers within their individual capacities. But of course it is easier said that done.
This panel breakdowns the discussion into the following questions:
The Social Shake-Up means that brands across industries are expected to be part of the social conversation. This panel examines how to best facilitate this given legal regulations.
Effective marketing resource allocation has become much more challenging in the modern era of marketing. However, the buzzword ‘attribution’ is everywhere, with subpar solutions trying to solve this challenge. While “Big Data” comes to the rescue, it needs to be augmented by holistic models of resource allocation, not outdated methods such as “last click attribution” “media mix models”, “fractional attribution”, and other “Analytics 1.0” methods. Come learn the latest methods to quantify marketing’s actual business impact, as well as the path to accelerate transformation in your marketing organization.
This session addresses:
Brian Solis explores how experience design amplifies customer relationships, drives word of mouth, and fosters advocacy in his new book, "What's The Future of Business." Ted Shelton, VP of Customer Solutions at Cognizant, has been at the front lines of this transformation. He'll discuss common challenges that companies face in embracing change and succeeding in this landscape of integrated customer experiences.
As consumers continue to produce massive amounts of data, driven by a growing number of devices and channels, this "Big Data" becomes a highly valuable asset for enterprises that can transform their business into a smarter and more efficient organization. However, there is still a large gap between the data and its application within the enterprise. One challenge is to understand the "story", a logical theme and set of conclusions based on the relevant data set that answers a business problem and provides a solution. Another challenge is to predict the "story" in order to be out in front of any trends, interests or issues that are surfacing that can generate significant business impact or prevent a disastrous event.
In this panel we will examine these challenges through several examples and use cases as well as an open discussion with the audience.
Content is at the core of a company’s social strategy. The best content is that which creates an emotional connection with customers. Previously, content was outsourced to agencies to create and publish. This panel asks how companies and agencies navigate the changing demands of the social enterprise.
How can you transform your business into a social business and advance your career at the same time?
Join this fireside shat, to hear Silicon Valley marketing leaders from Adobe, Cisco and MarketingXLerator discuss how they have created their own support network that helps them instigate change on a professional and personal level. Learn how you can leverage your network to help drive a social business agenda inside your company, expand your influence across departments, get executive buy-in and secure funding.
