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Monday, September 16 • 2:00pm - 3:00pm
Going from 'Gut Feel' to 'Data-Driven Decision Making': Is it Killing Creativity?

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Marketing for years was more of an art than a science. With the instant measurability of digital data, marketing decision-making can be as precise and immediate as manufacturing. But what are the best sources of data? What teams and operational procedures must be in place to truly leverage this advantage?
Moderators
avatar for Katie Paine

Katie Paine

CEO, Paine Publishing
Katie Delahaye Paine helps companies define success & design Social Media measurement programs. Her most recent venture, Paine Publishing, LLC will continue her consulting and educational work in the field of measurement. Her book, Measure What Matters (Wiley, March 2011) is considered... Read More →

Speakers
avatar for Bill Franks

Bill Franks

Chief Analytics Officer, Teradata
Bill Franks is Chief Analytics Officer for Teradata. Franks is also a faculty member of the International Institute for Analytics and author of Taming The Big Data Tidal Wave and The Analytics Revolution. His work has spanned clients in a variety of industries for companies ranging... Read More →
avatar for Lawrence Mak

Lawrence Mak

Manager, Product Marketing, Adobe Systems Inc
Lawrence Mak is a manager of social product marketing for Adobe. Lawrence has spent several years driving marketing strategy for social media startups and digital media and has been featured on Mashable and All Facebook. Born in Ohio, raised in Los Angeles and schooled at UCLA, Lawrence... Read More →
avatar for Chad Parizman

Chad Parizman

Director, Mobile and Social, Scripps Networks Interactive
As the Director of Mobile and Social at Scripps Networks Interactive I provide leadership on mobile and social media trends and strategies for the website, ad sales, marketing and on-air teams at Scripps, as well as social media guidelines to be adopted by the company’s top senior... Read More →

Audience Moderator
avatar for Peter Bordes

Peter Bordes

CEO, Internet Media Labs
Founder & CEO of Internet Media Labs a technology & services company focused on relevance in social media & social enterprise. Technology innovation & social media junkie.@MediaLabPeteConnect on LinkedIn... Read More →

Monday September 16, 2013 2:00pm - 3:00pm EDT
Industry 3
  Big Data
  • Hashtag #ssudatadecision
  • Tags Big Data

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