The Social Shake-Up 2013

Most companies are pretty rubbish at change, which is why so many strategically important projects fail to deliver their expected results. Why? Because usually the project is conceived and perceived as a technology feature project and not a people and change project and yet most are really, at their core, about changing behaviors and thinking even if technology has been used to facilitate this happening.
This oversight is damaging how well our businesses compete and damages employee moral and retention which in turn leads to a poor ROI for the business, often hindering future investment. Too often the aim is to build features and not capabilities. The two are NOT the same. Features make a task possible, capabilities are the complete ability for the organization to complete that task in an effective way (best in class).
Craig and Raj will reflect and discuss existing transformation projects, showing how people and communications were put at the heart of these projects and how 3M monitors and measures the success of these projects including adoption of a range of social programs across the organization.