An interview style exploration of the good, the bad, and the ugly of the new world of marketing in the social age.
Some say this is the golden age of marketing. With the shift to digital, the advent of social, and the embrace of mobile, marketers now have more tools than ever to discover, reach, engage, and support across the customer continuum. Does this make the job easier or harder? Come hear the good, the bad, and the ugly of the new world of marketing in the social age.
Natascha Thomson is the CEO of MarketingXLerator, a Social (Media) Business Consultancy. MarketingXLerator co-innovates with clients to create strategies that generate results through mutually beneficial relationships. Co-author of 42 Rules for B2B Social Media Marketing. Yogini... Read More →
Monday September 16, 2013 9:00am - 10:00am EDT
The Great Room
