Name: The 360 Customer: How Customer Care and Marketing Can Share and Use Data to Deliver a Better Experience
Start: 2013-09-16T11:45:00-0400
End: 2013-09-16T12:45:00-0400

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The 360 Customer: How Customer Care and Marketing Can Share and Use Data to Deliver a Better Experience

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Social media has shaken-up the expectations of the customer. In response successful companies must shift from dictating the conversation towards listening and engaging. This panel explores how companies can utilize data to accomplish these goals. In particular the panelists will discuss how companies can fine the right data.

Moderators

Emily Yellin

Journalist, Author, Consultant, Your Call Is (Not That) Important to Us

Journalist, author and consultant Emily Yellin's most recent book, Your Call Is (Not That) Important to Us, is about the state of customer service and was published by Simon & Schuster. Emily has hosted many webinars for Social Media Today and regularly speaks at conferences and in... Read More →

Speakers

Carol Borghesi

Founder & Principal, Customers first Culture

With 31 years of telecommunications experience spanning three continents, Carol ‘s career has taken her from TELUS in Canada to British Telecom (BT) in the U.K. to Bharti Airtel in India, back to TELUS and now founder & principal of Customers First Culture.With senior roles in sales... Read More →

Tonya McKinney

Head of Digital Solutions, Tata Consultancy Services

Tonya heads the Digital Strategy team at TCS. She and her team study and solve challenges in enterprise digital strategy, digital innovation, customer experience, omnichannel engagement, social insight, social community and collaboration, mobile first, gamification and loyalty. Tonya... Read More →