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Monday, September 16 • 11:45am - 12:45pm
The Realities of Realtime Marketing

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Without a doubt, 2013 will go down in history as "The Year of Real-Time Marketing." Every newsworthy event drives a torrent of brand-driven real-time content, whether a sporting event blackout, a red carpet procession, or a royal baby birth. But are timely tweets all it takes to succeed with real-time marketing? What does it take to make this new approach to marketing work? Join us for this panel discussion to discuss the present and future of real-time marketing…in real-time, of course.
Moderators
avatar for Peter Kim

Peter Kim

Chief Solutions Architect, Constellation Research, Inc.
Peter is an advisor on social business and marketing strategy. He co-authored the book Social Business By Design and drives global industry discourse at beingpeterkim.com and as @peterkim. Peter has been quoted by media outlets including CNBC, CNN, NPR, and The Wall Street Journal and featured as a speaker at events including SXSW, Web 2.0 Expo, and Enterprise 2.0. He was previously an analyst at Forrester Research, and head of international... Read More →

Speakers
avatar for Natasha Bhargava

Natasha Bhargava

CEO + Founder, Sprinklr
A seasoned and well-respected technology industry executive with experience in building enterprise-grade systems, Ragy previously was the president of Epsilon’s Interactive Services Group (formerly Epsilon Interactive). As president of Epsilon’s Interactive Services Group, Ragy... Read More →
avatar for Erika Brookes

Erika Brookes

Vice President, Oracle
Veteran technology and marketing executive Erika Brookes is vice president for Oracle leading the go to market strategy for the Oracle Social Cloud business. Prior to joining Oracle, she was vice president of marketing and communications at Vitrue, a leading provider of social marketing... Read More →
avatar for Pablo Henderson

Pablo Henderson

Senior Global Director of Brand Marketing, W Hotels
Pablo Henderson is the Senior Global Director of Brand Marketing for W Hotels Worldwide. Henderson oversees marketing for W Hotels and enjoys building platforms in support of Fashion, Design, Wellness and Music. In Music, he has launched W Sound Suites recording studios, the Wake... Read More →

Audience Moderator
avatar for Desiree Scales

Desiree Scales

CEO, Bella Web Design, Inc.
Desiree Scales brings extensive expertise in web design, branding, Internet-based marketing and social media marketing to customer projects. With a background as a web designer for a major U.S. corporation, Delta Air Lines, Desiree delivers sound advice and outstanding solutions for... Read More →

Monday September 16, 2013 11:45am - 12:45pm EDT
Industry 2
  Content and Marketing
  • Hashtag #ssurealtime

Attendees (0)