DragonSearch CEO Ric Dragon and several Dragon community managers will conduct an interactive, open workshop designed to inspire, teach, and generate new ideas. Based on his latest book, “Social Marketology,” Ric will lead attendees through steps towards creating a workable and measurable social media strategy. You will learn about desired outcomes, audience segmentation, influencer research, brand voice development and action plan implementation. The workshop will be an informational and creative time…with a good bit of fun thrown in too! To learn more about the workshop, visit the DragonSearch Blog.
